Imagine What Others Have Yet to Imagine. Go There!
I’m Erin Warner, a senior copywriter and marketing manager with 10+ years of experience crafting campaigns that move people and the needle. I specialize in brand voice, long-form content, SEO, digital strategy, UX, VO scripts, and campaigns that cut through the noise with clarity and care.
From global tech giants to scrappy startups and leading healthcare innovators, I’ve helped teams elevate their brand and make the complicated feel effortless.
What sets me apart? I write with intention, and I adapt with intention.
The rules of creative work are being rewritten in real time. I believe the real edge isn’t just technical skill, it’s vision. It's knowing how to unlearn, relearn, and reimagine what’s possible. AI may change the playing field, but taste, creativity, and human judgment still shape the game. I bring all three.
If that sounds like your idea of a good time, let’s have a chat.
Welcome to Erin Warner Creative
Recent Projects
-
Website Copy, UX Strategy & Editorial Overhaul
Directed messaging architecture and UX strategy for Endo’s rebrand, translating research-driven insights into a cohesive, modern digital experience. Collaborated across teams to unify brand, content, and compliance, resulting in a 212% increase in website traffic and a stronger, more differentiated market presence.
-
Website Copy, UX, SEO & Content Partnership
Led website messaging overhaul and UX copy during CRI’s rebrand, followed by a two-year SEO content partnership delivering four strategic pieces per month. Drove measurable impact, including a 286% SEO uplift, 47% traffic growth, and a 143% increase in conversion rates while increasing online engagement by 153% to support fundraising through mission-driven storytelling.
-
Voiceover Scripts for Product Launch & User Tutorials
Partnered with the Adobe Learning Manager team to support major launches and platform updates. Developed voiceover scripts that simplified onboarding, improved user clarity, and supported engagement across enterprise learning environments.
-
Website Copy & Content Strategy
Directed copy for a targeted ABM campaign for Catalight, crafting empathetic, consultative messaging for the health insurance payer audience. Delivered measurable impact, including 5M+ impressions, 1K+ contacts, and 700+ MQLs.
